PRIVACY POLICY
Last Updated: September 2, 2026
Compass Fitness ("Company," "we," "us," "our") is committed to protecting your privacy. This Privacy Policy explains how we collect, use, disclose, and safeguard your information when you visit our website, use our services, and interact with our business.
Please read this Privacy Policy carefully. If you do not agree with our policies and practices, please do not use our website or services. By accessing or using Compass Fitness, you acknowledge that you have read, understood, and agree to be bound by this Privacy Policy.
1. Information We Collect
1.1 Information You Provide Directly
Account & Registration Information
Name, email address, phone number
Membership preferences and fitness goals
Emergency contact information
Payment and billing information
Class preferences and scheduling information
Communication & Inquiry Information
Contact form submissions
Email inquiries
Customer service requests
Feedback, reviews, and testimonials
Social media messages or interactions
Fitness & Health Information
Fitness level and experience
Health conditions or limitations you voluntarily disclose
Performance metrics and class attendance records
Personal training goals and progress
Payment Information
Credit card details, billing address, and transaction history
We do not store full credit card numbers; payment processing is handled securely by our payment processor (Mindbody Online)
1.2 Information Collected Automatically
Website Usage Data
Browser type, operating system, and device information
Pages visited, time spent on pages, and referral sources
IP address and location data (general location only)
Device identifiers and cookies
Search queries and navigation patterns
Tracking Technologies
Cookies: Small files stored on your device to remember preferences and track behavior
Web Beacons: Transparent images used to measure engagement
Google Tag Manager & Analytics: Tracks site performance and user behavior for optimization
Pixels: Track conversions and ad performance for our paid marketing campaigns
Location Data
General location based on IP address (not precise GPS tracking)
Used to provide location-specific information about our Denver facility
2. How We Use Your Information
We use the information we collect for the following purposes:
Service Delivery
Processing memberships and class registrations
Scheduling and managing classes and personal training sessions
Providing customer support and responding to inquiries
Completing transactions and sending receipts
Sending account notifications and updates
Communication
Sending transactional emails (confirmations, receipts, password resets)
Sending marketing emails and newsletters (only if you opt in)
Sending text message updates and promotions (only if you opt in to SMS)
Notifying you of policy changes or important updates
Marketing & Analytics
Personalizing your experience on our website
Understanding how you use our services to improve offerings
Analyzing marketing campaign effectiveness
Measuring conversion rates and attribution across paid, earned, and organic channels
Creating targeted advertising and personalized recommendations
Business Operations
Preventing fraud and ensuring security
Complying with legal obligations
Managing class capacity and scheduling
Improving our website, services, and customer experience
Conducting research and analytics
Legal & Compliance
Responding to legal requests or court orders
Enforcing our Terms of Service and other agreements
Protecting the rights, privacy, safety, and property of Compass Fitness and our members
3. How We Share Your Information
3.1 Service Providers & Third Parties
We share your information with trusted third-party service providers who assist us in operating our website and conducting our business:
Mind Body Online (MBO): Class scheduling, membership management, and payment processing
Klaviyo: Email marketing and SMS communications platform
Google Analytics: Website analytics and performance tracking
Payment Processors: Secure credit card processing
Hosting & Cloud Providers: Website hosting and data storage
These vendors are contractually obligated to protect your data and use it only to provide services on our behalf.
3.2 Text Message & Email Marketing Exclusions
Your phone number and text message opt-in consent are excluded from third-party data sharing or selling. This information will not be sold to or shared with any third parties for their marketing purposes.
Similarly, your email address provided for our newsletter is not shared with unaffiliated third parties for their marketing use.
3.3 Legal Requirements
We may disclose your information when required by law or when we believe in good faith that disclosure is necessary to:
Comply with legal obligations, court orders, or government requests
Enforce our Terms of Service and other agreements
Protect the security or integrity of our website or services
Protect the rights, privacy, and safety of Compass Fitness, our members, or the public
3.4 Business Transfers
If Compass Fitness is involved in a merger, acquisition, bankruptcy, or sale of assets, your information may be transferred as part of that transaction. We will provide notice before your information becomes subject to a different privacy policy.
4. Cookies & Tracking Technologies
4.1 How We Use Cookies
We use cookies and similar tracking technologies to:
Remember your preferences and login information
Track site performance and user behavior
Measure marketing campaign effectiveness
Deliver targeted advertising
Track abandoned cart and shopping behavior
4.2 Abandoned Cart Tracking
Our website uses cookies to track items in your digital shopping cart (such as class packages, merchandise, or memberships). If you abandon your cart without completing your purchase and have opted in to receive text messages, we may send you reminder messages about the items you left behind. This helps us notify you of incomplete purchases and available offers.
How to Control This: You can disable cookies in your browser settings or opt out of text messages at any time (see "Your Privacy Rights & Choices" below).
4.3 Google Analytics
We use Google Analytics to understand how visitors use our website. Google Analytics collects information such as how often users visit, what pages they visit, and what other sites they used prior to coming to our site. We do not combine the information collected through Google Analytics with personally identifiable information. For more information about Google's privacy practices, visit: https://policies.google.com/privacy
4.4 Third-Party Cookies
Third-party services may place cookies on your device for advertising and analytics purposes. You can opt out of many third-party cookies through industry tools like the Network Advertising Initiative (NAI) opt-out tool.
5. Data Security
Compass Fitness takes data security seriously and implements industry-standard measures to protect your information:
Secure socket layer (SSL) encryption for data in transit
Password-protected accounts and systems
Limited employee access to personal information (on a need-to-know basis)
Regular security assessments and updates
Secure payment processing through PCI-compliant vendors
However, no method of transmission over the internet or wireless network is 100% secure. While we strive to protect your information, we cannot guarantee absolute security. You are responsible for maintaining the confidentiality of your account credentials.
6. SMS & Text Message Policy
6.1 Text Message Program
When you opt in to receive text messages from Compass Fitness, you consent to receive recurring SMS messages including:
Class schedules, updates, and reminders
Special offers and membership promotions
Account notifications and confirmations
Event announcements and workshop information
Community updates
Message Frequency: Frequency varies. Standard message and data rates from your wireless provider apply.
6.2 Phone Number Use & Storage
We collect your phone number only when you explicitly opt in. Your phone number is used exclusively to send requested messages and is not shared with unaffiliated third parties.
6.3 How to Unsubscribe from SMS
Reply "STOP" to any text message
Call (720) 295-2343
Manage preferences in your account settings
You will receive a confirmation message when you unsubscribe.
7. Your Privacy Rights & Choices
7.1 Access, Correction & Deletion
You have the right to:
Request access to your personal information
Correct inaccurate or incomplete information
Request deletion of your information
Receive a copy of your data in a portable format
To exercise these rights, contact us at info@compassfitnessdenver.com or (720) 295-2343.
7.2 Opt-Out of Marketing Communications
Email: Click the "unsubscribe" link in any marketing email or manage preferences in your account.
Text Messages: Reply "STOP" to any SMS or contact us (see "How to Unsubscribe from SMS" above).
Cookies: Disable cookies in your browser settings or use opt-out tools like the NAI opt-out tool.
7.3 Do Not Track
Some browsers include a "Do Not Track" feature. Our website does not currently respond to Do Not Track signals, but you can disable cookies and opt out of tracking as described above.
7.4 California & Colorado Privacy Rights
California Residents (CCPA): You have the right to know, delete, and opt-out regarding your personal information. For details on your CCPA rights, contact us at info@compassfitnessdenver.com.
Colorado Residents (CPA): You have the right to access, correct, delete, and opt-out of targeted advertising and data sales regarding your personal information.
We do not sell or share your personal information for targeted advertising purposes.
8. Data Retention
We retain your personal information for as long as necessary to provide our services, comply with legal obligations, and resolve disputes:
Account Information: Retained while you maintain a membership; deleted upon account closure (or per your request)
Marketing Data: Retained until you unsubscribe from communications
Transaction Records: Retained for 7 years to comply with tax and accounting requirements
Website Analytics: Retained for up to 26 months
SMS Opt-In Data: Retained until you unsubscribe
If you request deletion, we will remove your information except where retention is required by law.
9. Children's Privacy
Compass Fitness does not knowingly collect personal information from children under 13. Our services and website are not directed to children. If we become aware that we have collected information from a child under 13, we will take steps to delete such information and terminate the child's account.
Parents or guardians who believe their child has provided information to Compass Fitness should contact us immediately at info@compassfitnessdenver.com.
10. Third-Party Links & Services
Our website may contain links to third-party websites and services (social media, payment processors, etc.) that are not operated by Compass Fitness. This Privacy Policy does not apply to third-party websites, and we are not responsible for their privacy practices. We recommend reviewing their privacy policies before providing your information.
11. International Users
Compass Fitness is located in Denver, Colorado, USA. If you are accessing our website from outside the United States, your information will be transferred to and processed in the United States. By using our website, you consent to this transfer.
12. Changes to This Privacy Policy
We may update this Privacy Policy from time to time to reflect changes in our practices, technology, legal requirements, or other factors. We will notify you of material changes by updating the "Last Updated" date and, in some cases, by sending you an email notification.
Your continued use of our website or services following the posting of changes constitutes your acceptance of the updated Privacy Policy.
13. Contact Us
If you have questions about this Privacy Policy, our privacy practices, or wish to exercise your privacy rights, please contact us:
Compass Fitness
2059 S Broadway
Denver, CO 80210
📧 info@compassfitnessdenver.com
📞 (720) 295-2343
We will respond to your inquiry within 30 days.
Effective Date: September 2, 2026
By using Compass Fitness's website and services, you acknowledge that you have read, understood, and agree to this Privacy Policy.